Radio imaging is known as audio recording that are played to promote a radio station. Other terms for radio imaging contain promos, radio sweepers, station liners and ids for satiation imaging.

Styles of radio imaging

There are as many various styles of radio imaging as there are audio stations on the air. Again, I guess that is point. Radio stations need to rightly match their imaging with the vibe of the station the promo is playing on. Some of the best styles contain:

  • Americana radio imaging
  • Album oriented rock radio imaging
  • Adult alternative radio imaging
  • Active rock radio imaging
  • Classic rock radio imaging
  • Alternative rock radio imaging
  • Lite adult contemporary radio imaging
  • Hot adult contemporary radio imaging
  • Dance station radio imaging
  • Contemporary hit radio imaging
  • Rock radio imaging
  • Oldies radio imaging
  • Modern rock radio imaging
  • Rock AC radio imaging
  • Urban radio imaging
  • Talk radio station imaging
  • Big band radio imaging
  • Smooth jazz radio imaging
  • World music radio imagin

Radio imaging perfectly brands the radio station as totally different and distinct from other entertainment brands, especially, from other stations in an offered market. Radio imaging permits radio listeners to simply identify a radio station and to distinguish a radio station happily against rivals through a special and improved sound and image, particularly in the same programming format (Oldies, Classic Rock, News/Talk, News, Sports, Adult Contemporary, Country, and CHR.

Signature sound compositions contain sound branding that permits listeners to quickly identify the station that they are hearing to anticipate the kind of content or format that will be played on the station. In this method, radio voice imaging sets the full energy, mood and tone of the station, while establishing brand familiarity, loyalty and affinity with a listener. The language used in radio imaging is scripted with stations focus demographic in mind, for instance radio stations focusing a younger audience will use terms and language that their listeners can match to. Likewise, the voiceover used supports the station brand. Further, filter compositions including jingles, promos, sweepers, make transitions between programming units and improve the full station sound, offering an extra complete and elegant listening experience for the spectators.

Sweepers, liners and promos are not something you write because they are creative or funny, they are written because they fit the “large image” idea of the station. Just like the music must have a “feel” so must the liners and other elements.

The certainty demand within the radio industry has never been larger.